These are the basics.
Assuming your version of “basic” includes pyramid symbolism, government conspiracies, and the occasional encrypted joke.

CULT CLASSICS is where it started. The gateway graphics. The casual shirts that accidentally start conversations with people you probably shouldn’t be talking to. Subtle enough to wear to brunch. Ominous enough to get side-eyed at Whole Foods.

Unassuming. Ironic. Also possibly part of a long-term psychological operation.
It’s hard to say.